The massive amount of content being produced inside and outside the newsroom needs to be organized and curated to meet the evolving demands of the audience. Throwing news online without context and analysis simply doesn’t work when the focus for digital news is on interactivity, engagement and community.
WordLift (http://wordlift.io) organizes knowledge, reducing the complexity of content management and digital marketing operations, letting journalists focus on stories and communities. The WordPress plugin - presented during SEMANTiCS in 2014 - is now ready for the masses after four years of R&D and various commercial pilots. The plugin offers meaningful cross-media discovery and recommendations that increases content quality, exposure, trustworthiness and readership engagement. WordLift publishes linked data as a new way to syndicate content and create new business models. Our team has worked with a network of news publishers and independent bloggers to test and validate the impact of this latest release that will be officially launched at during the event.
Andrea Volpini is co-founder of InSideOut10 an innovative Internet startup and director of Insideout Today (an Egyptian award winning creative digital agency focusing on the African continent).
Andrea Volpini has 19+ years of world-class experience on online strategies, digital media and mobile web. In 2013 Andrea Volpini kick-started RedLink GmbH: a commercial spin-off focusing on semantic content enrichment, artificial intelligence and search.
